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Advertise on MCPNav

MCPNav is a directory of 21,200+ MCP server pages (full placement detail and traffic numbers on the sponsor page). We offer three placement options — one of them free — and every paid slot is labelled Sponsored. Both this page and the sponsor page describe the same offers; they differ only in level of detail.

Founding sponsor pilot

First 30 days free

We are setting prices from data, not from a guess. The pilot runs for the first 30 days:

  • ▸ First 30 days free — no payment, no invoice, no card.
  • ▸ You get an outbound-click report for your placement: clicks from your sponsored card to your repo or site, counted first-party and cookieless (page path + destination domain only — no IP, no user agent, no cookie).
  • ▸ In exchange we ask permission to quote your feedback (with attribution) once the pilot ends. Quoting is optional per sponsor and asked in writing.
  • ▸ Pricing for all three placements is set after the pilot, from the actual click data collected during it. No price is published now and nothing on this page is an offer at a specific price.

Featured listing

Free — apply

A Featured badge and a slot in the Featured list that runs on the homepage and across the directory. We approve a limited number each month on usefulness and maintenance activity — quality bar, not budget. It costs an email.

Apply for featured

Sponsor placement

Pricing being finalised

A Sponsored card at the top of one category page, or in the homepage sponsored block, clearly labelled. Pricing is being finalised and is not published yet — during the founding pilot the first 30 days are free and the resulting click data sets the price. The sponsor page lists every placement, the current traffic numbers, availability and the pilot terms.

  • ▸ Top of one category page, or the homepage sponsored card
  • ▸ rel="sponsored" link to your repo or site — labelled, never disguised
  • ▸ Outbound-click report for your placement (first-party, cookieless)
  • ▸ Cancel anytime; slots rotate monthly if multiple sponsors queue

Paid placements, including the promoted position described on the sponsor page, are separate from the community boost on the feedback board: the boost is a free user vote, paid placement never buys or removes it.

Discuss a slot

Claim your listing

Free — publishers

If you publish an MCP server that is listed here, claim the page for free: you get a Verified badge and can correct the description, icon and links. See the claim page for how verification works.

Where a placement is distributed

  • ▸ An MCP endpoint — the whole directory is exposed as a read-only MCP server at mcpnav.net/mcp, so agents can search the listings and pull install configs themselves. Claimed listings carry their Verified status there.
  • ▸ llms.txt and an agent brief — structured indexes written for crawlers and assistants, listing every section and guide with usage rules.
  • ▸ 21,200+ server pages — one install-ready page per listing, each with a copy-paste client config and category links.

What we will not do

  • ▸ Sell the right to appear in the directory. Free listings are permanent and every registry server gets one; payment buys presentation and index priority only.
  • ▸ Sell a ranking. Index priority means we ask Google to crawl and keep the page; it is not a position guarantee, and no page buys a top spot.
  • ▸ Disguise ads as editorial content. Paid placements are labelled, always.
  • ▸ Take money for removing or suppressing a listing.
  • ▸ Let sponsorship influence the Best-of lists. Their selection rule is published on every list page.

FAQ

How much traffic does MCPNav get?

Per Google Search Console, for the week of Oct 8–14, 2026 the site served 2,934 search impressions and 24 clicks. Of the queries Google attributes to us in that window (261 queries, 500 impressions — that is only the 17% of impressions whose query text Google exposes), 290 impressions came from queries containing "mcp", and 274 of those from queries naming a specific product plus "mcp". Those query figures describe that 17% only, not total traffic. Those are the only audience figures we publish. The same numbers, with sources and the measurement window, are on the sponsor page.

Are sponsored links dofollow?

No. Placement links use the rel="sponsored" attribute as Google requires for paid placements. This keeps the directory trustworthy for everyone — including your users.

Can I get listed for free?

Yes, and the free listing is permanent — every server from the public MCP Registry gets a page at no cost and stays listed. Paid options buy presentation and index priority: a human-written summary, better placement, and a page we actively prioritise for indexing. Payment never decides whether you appear in the directory, and no payment removes or suppresses a listing.

What does 'index priority' mean exactly?

A minority of directory pages are excluded from Google's index on purpose: we set a noindex tag on pages that fail our published quality bar, which keeps thin or duplicate pages out of search results. That check is separate from listing. A paid page is exempted from it — we treat it as reviewed, push it for indexing, and store the index status with the page. We publish what the bar is rather than selling a promise of rankings, because nobody can guarantee a ranking.

How do you mark paid placements?

Every paid or sponsored placement carries a visible 'Sponsored' label. No exceptions, no disguised ads.